How to use beard balm:
- Place approximately a half-thumb's worth of balm in the palm of your hand
- Rub your hands together until the balm is soft and oily
- Starting from the neck, work the balm up and into your towel-dried beard.
- Get deep into the roots and skin, and then work your way through the beard
- Finish styling in a downward motion with your hands, brush, and/or comb